This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tara Group, Samoan's development of a gene editing cure for HIV, Skull candy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the Mind Tap learning solution will prepare the next generation of strategic leaders.
কোয়ালিটিঃ নিউজ প্রিন্ট
| টাইটেল | Strategic Management An Integrated Approach Theory and Cases |
|---|---|
| লেখক | Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones, |
| পাবলিশার | South-Western College, |
| এডিশন | 12th |
| দেশ | বাংলাদেশ |
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