This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
কোয়ালিটিঃ নিউজ প্রিন্ট
| টাইটেল | E-Business & E-Commerce Management: Strategy, Implementation and Practice |
|---|---|
| লেখক | Dave Chaffey, |
| পাবলিশার | Prentice Hall, |
| এডিশন | 5th |
| দেশ | বাংলাদেশ |
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