Help readers learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 16th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
কোয়ালিটিঃ নিউজ প্রিন্ট
| টাইটেল | Principles of Marketing |
|---|---|
| লেখক | Philip Kotler, Gary Armstrong, |
| পাবলিশার | PEARSON, |
| এডিশন | 16th |
| দেশ | বাংলাদেশ |
রিভিউ এবং রেটিং
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